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Several studies have shown that “Mobile Media Marketing” (vehicle wraps) reaches up to 96% of the entire socioeconomic spectrum of people in your area during their daily commutes and exterior errands. And those potential customers that are reached repeatedly with a message show higher advertising awareness, brand recall and purchase behavior. Breaking down the studies even more into a $20,000 investment in a large city like Denver, buys the following: 

• Radio attracts 900,000 listeners in 6 weeks with 10 to 12 30-second spots.
• Val-Pak offers a reach of 600,000 with 100,000 addresses per drop and your client is just one of many advertisers included in the packet.
• Direct mail reaches 20,000 names with one post card mailer.
• Seven city buses get 600,000 impressions in 2 months.
• Billboards get 700,000 impressions in 1 month.

So, when comparing a vehicle wrap costing from $3,500 to $5,000, with up to 500,000 impressions a month, to the above list or to the cost of the “Yellow Pages” (which a customer has to intentionally go pick up) for a year, or, even a full color ad in the Sunday Newspaper, a vehicle wrap amortized over 3-5 years is a most cost effective form of your advertising monies.

 
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